GLOBAL SOCIAL MEDIA MANAGER

• Leadership and Team Management: Successfully led a dynamic team of five reports, overseeing Social Media, Content, Editorial, and Design functions. Established a robust framework with clear objectives, aligning with business goals to support our Social Media, PR & Comms, Government Relations, and Public Affairs initiatives.
• Social Media Strategy and Analysis: Spearheaded the development and execution of Glovo’s comprehensive social media strategy, with a strong focus on driving advocacy and engagement across all online audiences, including consumers, business partners, couriers, and employees. Regularly analyzed performance metrics to optimize strategies and enhance brand visibility.
• LinkedIn Marketing and Employer Branding: Played a pivotal role in enhancing Glovo’s employer brand on LinkedIn, collaborating closely with the Internal Communications department. Provided strategic insights and executed targeted actions to strengthen our online reputation and attract top talent.
• Agency Management: Directed and coordinated external agencies for content production and tactical social media activations, ensuring alignment with Glovo’s brand and strategic goals.
• Content Creation and Platform Management: Managed daily content across multiple social media platforms, including LinkedIn, Instagram, Twitter, Facebook, YouTube, and TikTok. Ensured consistency in brand voice, tone, and messaging across all communications channels.
• TikTok Experience: Expanded Glovo’s presence on TikTok, creating engaging and on-brand content to reach a broader, younger audience.
• Cross-Departmental Collaboration: Worked closely with various teams, including Policy, Marketing, Internal Communications, and Customer Service, to ensure cohesive messaging and strategic alignment across all digital channels.
• Paid Social Media Campaigns: Supported strategic initiatives through Paid Social Media, collaborating with the Growth Marketing department to enhance campaign effectiveness and drive specific activations.
• Social Media Monitoring and Engagement: Monitored brand mentions and social media accounts, leveraging insights to build stronger relationships with our community, including consumers, partners, couriers, and employees.

💬 Social Media Channels: Linkedin, Tik Tok, Instagram, YouTube

🛠️ Tools: Sprout Social, JIRA, Lookr

SENIOR SOCIAL MEDIA MANAGER

• Strategic Leadership and Team Management: Led and mentored the Candy Crush Social Media Team, driving a cohesive strategy that aligned with global marketing goals. Managed the entire social media ecosystem, from strategy and execution to reporting, ensuring all efforts supported the franchise’s objectives.
• Social Media Strategy and Community Engagement: Developed and maintained a long-term strategy for social media, influencer, and ambassador programs, which successfully drove growth and engagement across Candy Crush’s vast audience of 71 million fans. Introduced a unique, social-first tone of voice (TOV) tailored to market trends and community insights, resulting in a 300% increase in engagement.
• Agency Management and Performance Analysis: Defined clear goals and meticulously monitored the performance of our social media agency, ensuring alignment with key marketing and business objectives. Regularly analyzed performance metrics to optimize campaigns and ensure maximum ROI.
• Cross-Functional Collaboration and Brand Consistency: Worked closely with the Marketing, Games, Customer Operations, LiveOps, Strategic Partnerships, and PR teams to ensure brand consistency across all touchpoints. Maintained a unified brand voice and message across all social media platforms.

💬 Social Media Channels: Facebook, Instagram, Twitter, YouTube

🛠️ Tools: Hootsuite, Talkwalker, SocialBakers, Workfront

COMMUNITY MANAGER

• Community Development and Engagement: Spearheaded the growth and engagement of vibrant online communities for key PlayStation IPs across Europe, including The Last of Us, Uncharted, LittleBigPlanet, and Killzone. Focused on expanding the follower base and enhancing player retention through strategic use of Social Media and forums.
• Social Media Strategy and Platform Management: Managed PlayStation Spain’s Social Media presence across multiple platforms, including Facebook, Twitter, Google Plus, YouTube, Tuenti, and Instagram. Developed and executed a tailored social media strategy that significantly increased engagement and follower growth.
• Innovative Tone of Voice (TOV) Implementation: Created a unique and engaging tone of voice (TOV) that propelled PlayStation Spain to become the 4th fastest-growing brand on Twitter Spain in 2014, setting a benchmark for other European PlayStation channels.
• Forum Management and Community Interaction: Established and maintained an active platform for video game enthusiasts on PlayStation Forums, driving over 15,000 comments per month. Fostered a strong sense of community among players, enhancing brand loyalty and engagement.
• Influencer Collaboration and Campaign Extension: Collaborated closely with influencers to amplify the reach of marketing campaigns. Developed innovative live-streaming projects and gamification techniques to further engage the community and extend campaign impact.

💬 Social Media Channels: Twitter, Facebook, Instagram, Forums

🛠️ Tools: Lithium, Adobe Social, WordPress, QlikView

LEAD BLOGGER / EDITOR

• Team Leadership and Editorial Decision-Making: Led a team of bloggers, overseeing content strategy and editorial decisions for a top Spanish film website. Ensured the site remained current and engaging by implementing graphics, editing content, uploading videos, and refining HTML code.
• Content Management and Design: Managed the website’s visual and multimedia content using tools like Photoshop and content management systems such as Blogsmith and Brightcove. Produced and edited high-quality video interviews and designed graphics for partner blogs, including Queersighted and Spinner.
• Social Media Strategy and Community Engagement: Directed the social media presence on platforms such as Facebook, Twitter, and Bebo, enhancing the website’s reach and engagement among film enthusiasts.
• Event Coverage and Reporting: Provided on-the-ground coverage of major film events, including The London Film Festival, San Sebastian International Film Festival, and Sitges Film Festival, positioning the blog as a key information source for cinemagoers.
• Video Production and Creative Projects: Produced, edited, and designed content for online series such as “Denmark Street” and “Superhéroe Semanal,” showcasing creative storytelling and video editing skills.